{"id":3034,"date":"2017-05-03T11:44:09","date_gmt":"2017-05-03T10:44:09","guid":{"rendered":"https:\/\/bestpractice.bmj.com\/?page_id=3034"},"modified":"2026-07-06T14:34:52","modified_gmt":"2026-07-06T13:34:52","slug":"simply-making-evidence-simple","status":"publish","type":"page","link":"https:\/\/bestpractice.bmj.com\/info\/us\/evidence\/discuss-ebm\/simply-making-evidence-simple\/","title":{"rendered":"Simply making evidence simple"},"content":{"rendered":"<p class=\"lead\">In an ideal world in which shared decision making is practiced with impunity, healthcare providers need <span style=\"font-weight: 400;\">\u2013 <\/span>at their fingertips <span style=\"font-weight: 400;\">\u2013 <\/span>an appreciation and understanding of (as well as access to) the best available evidence for the main medical conditions they see on a day-to-day basis.<\/p><br \/>\r\nUnfortunately, for many clinicians, this lofty and worthwhile concept often becomes derailed early on in practice because one\u2019s first experiences with evidence are:<br \/>\r\n<ul><br \/>\r\n \t<li>Sheer boredom: most of us have sat through seemingly endless epidemiology lectures on critical appraisal and pondered, \u201cIs this what conscious sedation feels like?\u201d<\/li><br \/>\r\n \t<li>Sheer confusion: that complex undergraduate statistic course you barely passed that bore little resemblance to anything remotely practical<\/li><br \/>\r\n \t<li>Sheer frustration: there are 100s of \u201cevidence-based\u201d clinical practice guidelines which are sometimes longer than War and Peace; and you hear that to keep up with the medical literature you need to read for 21 hours a day, and you have never had that much free time in one month, let alone a single day!<\/li><br \/>\r\n<\/ul><br \/>\r\nGiven these experiences, often the only realistic solution for the front-line healthcare provider is to find reliable evidence sources they can trust, that present evidence that is:<br \/>\r\n<ol><br \/>\r\n \t<li><strong>Succinct<\/strong>: anything more than a few hundred words is likely too long<\/li><br \/>\r\n \t<li><strong>Relevant<\/strong>: addresses the dozens of common clinical questions seen everyday in primary care<\/li><br \/>\r\n \t<li><strong>Specific<\/strong>: presents benefits and harms in similar ways. Risk\/benefit\/harm tools need to be practical and allow for an estimate of baseline risks, the potential benefits and harms associated with treatment, as well as some idea of the cost and inconvenience associated with these treatments<\/li><br \/>\r\n \t<li><strong>Lacks an agenda<\/strong>: is as nonencumbered from financial and ideological (mechanistic theories) influences as possible. It sounds strange, but ideally the authors should not care what the evidence shows<\/li><br \/>\r\n \t<li><strong>Engaging<\/strong>: presented in an interesting way \u2013 practical, along with humor and a dollop of healthy scepticism.<\/li><br \/>\r\n<\/ol><br \/>\r\nYou then mix the above with a few common sense principles such as:<br \/>\r\n<ol><br \/>\r\n \t<li>A new treatment is rarely much if any better than what we already have<\/li><br \/>\r\n \t<li>Do a test only if the result could change what you would do<\/li><br \/>\r\n \t<li>Unless the condition is immediately life threatening, start with low doses<\/li><br \/>\r\n \t<li>You can\u2019t make an asymptomatic patient feel better<\/li><br \/>\r\n \t<li>When baseline risk is low, reducing risk rarely amounts to meaningful gains<\/li><br \/>\r\n \t<li>You can almost never reduce a risk to zero<\/li><br \/>\r\n \t<li>Physical activity, nutrition, and not smoking are almost always more effective than any treatments we can provide<\/li><br \/>\r\n \t<li>We are all dead at the end.<\/li><br \/>\r\n<\/ol><br \/>\r\nUsing many of the above principles and concepts, over the years we have developed a variety of evidence \u201csound-bytes\u201d. Our overall goal has always been to make evidence accessible, understandable, interactive, and fun. Examples include:<br \/>\r\n<ul><br \/>\r\n \t<li><a href=\"https:\/\/www.acfp.ca\/tools-for-practice\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tools for Practice<\/a>: A biweekly, purposely brief (300 words), free article summarizing medical evidence, focusing on topical issues and practice-modifying information \u2013 more than 130 articles to date<\/li><br \/>\r\n \t<li><a href=\"https:\/\/therapeuticseducation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Science (BS) Medicine Podcast<\/a>: A series of 30-minute podcasts featuring a discussion between a family physician and a clinical pharmacist about the best available evidence around numerous general practice topics (e.g., diabetes, pneumonia, depression), a number of series on topics like polypharmacy and nutrition, plus a monthly look at new studies. All of these topics are discussed with healthy scepticism and odd humor undertones. The BS medicine podcast, according to iTunes, is in the top 10-20 medical podcasts in most countries and is one of, if not the top, general-practice podcast worldwide \u2013 more than 260 podcasts to date<\/li><br \/>\r\n \t<li><a href=\"https:\/\/cvdcalculator.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Absolute CVD Risk\/Benefit Calculator<\/a>: An interactive and individualized cardiovascular risk calculator which provides an absolute estimate (%) of a person\u2019s chance of having a cardiovascular event over a specific period of time and an idea of the potential benefit and harms of treatment. The top three risk calculators are presented: Framingham, QRISK2, and ASCVD<\/li><br \/>\r\n \t<li><a href=\"https:\/\/www.youtube.com\/user\/jmccorma1234\" target=\"_blank\" rel=\"noopener noreferrer\">Educational Music Videos<\/a>: One of us (someone with obviously too much time on their hands) uses popular music to get across the concepts of shared decision making, critical appraisal, CVD risk numbers, polypharmacy, nutrition, choosing wisely, and overdiagnosis \u2013 nine videos in total.<\/li><br \/>\r\n \t<li><a href=\"https:\/\/itunes.apple.com\/ca\/book\/how-to-critically-appraise\/id524600667?mt=11\" target=\"_blank\" rel=\"noopener noreferrer\">How To Critically Appraise an RCT in 10 minutes<\/a>: A free interactive iBook that describes the steps involved in doing a quick but fairly thorough critical appraisal of an RCT.<\/li><br \/>\r\n<\/ul><br \/>\r\nMany clinicians find incorporating evidence into their practice a daunting task. However, there are many groups and resources available for busy clinicians that provide useful evidence summaries and synopses. Armed with this, and a basic understanding of a few evidence principles, evidence-based practice is achievable for everyone <span style=\"font-weight: 400;\">\u2013 <\/span>and can actually be empowering and fun!<br \/>\r\n<br \/>\r\n<strong>Authors:&nbsp;&nbsp;James McCormack and Mike Allan<\/strong><br \/>\r\n<br \/>\r\n<em><strong>James McCormack<\/strong> is pharmacist and professor at the Faculty of Pharmaceutical Sciences at the University of British Columbia, and works on translating and disseminating knowledge in marginally clever and innovative ways.<\/em><br \/>\r\n<em><strong>Mike Allan<\/strong> is a family physician, professor, and Director of EBM in the Department of Family Medicine in the University of Alberta. With the Alberta College of Family Physicians he works on a number of evidence and knowledge translation projects.<\/em><br \/>\r\n<br \/>\r\n<a class=\"fasc-button fasc-size-large fasc-type-glossy fasc-rounded-medium\" style=\"background-color: #bf007c; color: #ffffff;\" href=\"https:\/\/bestpractice.bmj.com\/info\/toolkit\/ebm-toolbox\/bibliography\/\">Read more<\/a>","protected":false},"excerpt":{"rendered":"<p>In an ideal world in which shared decision making is practiced with impunity, healthcare providers need \u2013 at their fingertips \u2013 an appreciation and understanding of (as well as access to) the best available evidence for the main medical conditions they see on a day-to-day basis. Unfortunately, for many clinicians, this lofty and worthwhile concept [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3027,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"marketing_new.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3034","page","type-page","status-publish","hentry"],"acf":{"components":[{"choose_component":"generic","hide":"","logged_in":"","logged_out":"","grey_background":"","background_color":"","background_image":null,"title_text_color":"","title":"Simply making evidence simple","text":"<h1 class=\"lead\">In an ideal world in which shared decision making is practised with impunity, healthcare providers need <span style=\"font-weight: 400;\">\u2013 <\/span>at their fingertips <span style=\"font-weight: 400;\">\u2013 <\/span>an appreciation and understanding of (as well as access to) the best available evidence for the main medical conditions they see on a day-to-day basis.<\/h1>\r\nUnfortunately, for many clinicians, this lofty and worthwhile concept often becomes derailed early on in practice because one\u2019s first experiences with evidence are:\r\n<ul>\r\n \t<li>Sheer boredom: Most of us have sat through seemingly endless epidemiology lectures on critical appraisal and pondered, 'Is this what conscious sedation feels like?'<\/li>\r\n \t<li>Sheer confusion: That complex undergraduate statistic course you barely passed that bore little resemblance to anything remotely practical<\/li>\r\n \t<li>Sheer frustration: There are 100s of 'evidence-based' clinical practice guidelines which are sometimes longer than War and Peace; and you hear that to keep up with the medical literature you need to read for 21 hours a day, and you have never had that much free time in one month, let alone a single day!<\/li>\r\n<\/ul>\r\nGiven these experiences, often the only realistic solution for the front-line healthcare provider is to find reliable evidence sources they can trust, that present evidence that is:\r\n<ol>\r\n \t<li><strong>Succinct<\/strong>: anything more than a few hundred words is likely too long<\/li>\r\n \t<li><strong>Relevant<\/strong>: addresses the dozens of common clinical questions seen everyday in primary care<\/li>\r\n \t<li><strong>Specific<\/strong>: presents benefits and harms in similar ways. Risk\/benefit\/harm tools need to be practical and allow for an estimate of baseline risks, the potential benefits and harms associated with treatment, as well as some idea of the cost and inconvenience associated with these treatments<\/li>\r\n \t<li><strong>Lacks an agenda<\/strong>: is as nonencumbered from financial and ideological (mechanistic theories) influences as possible. It sounds strange, but ideally the authors should not care what the evidence shows<\/li>\r\n \t<li><strong>Engaging<\/strong>: presented in an interesting way \u2013 practical, along with humor and a dollop of healthy scepticism.<\/li>\r\n<\/ol>\r\nYou then mix the above with a few common sense principles such as:\r\n<ol>\r\n \t<li>A new treatment is rarely much if any better than what we already have<\/li>\r\n \t<li>Do a test only if the result could change what you would do<\/li>\r\n \t<li>Unless the condition is immediately life threatening, start with low doses<\/li>\r\n \t<li>You can\u2019t make an asymptomatic patient feel better<\/li>\r\n \t<li>When baseline risk is low, reducing risk rarely amounts to meaningful gains<\/li>\r\n \t<li>You can almost never reduce a risk to zero<\/li>\r\n \t<li>Physical activity, nutrition, and not smoking are almost always more effective than any treatments we can provide<\/li>\r\n \t<li>We are all dead at the end.<\/li>\r\n<\/ol>\r\nUsing many of the above principles and concepts, over the years we have developed a variety of evidence 'sound-bytes'. Our overall goal has always been to make evidence accessible, understandable, interactive, and fun. Examples include:\r\n<ul>\r\n \t<li><a href=\"https:\/\/www.acfp.ca\/tools-for-practice\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tools for Practice<\/a>: A bi-weekly, purposely brief (300 words), free article summarizing medical evidence, focusing on topical issues and practice-modifying information \u2013 more than 130 articles to date<\/li>\r\n \t<li><a href=\"https:\/\/therapeuticseducation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Science (BS) Medicine Podcast<\/a>: A series of 30-minute podcasts featuring a discussion between a family physician and a clinical pharmacist about the best available evidence around numerous general practice topics (e.g., diabetes, pneumonia, depression), a number of series on topics like polypharmacy and nutrition, plus a monthly look at new studies. All of these topics are discussed with healthy scepticism and odd humor undertones. The BS medicine podcast, according to iTunes, is in the top 10-20 medical podcasts in most countries and is one of, if not the top, general-practice podcast worldwide \u2013 more than 260 podcasts to date<\/li>\r\n \t<li><a href=\"https:\/\/decisionaid.ca\/cvd\/\" target=\"_blank\" rel=\"noopener noreferrer\">Absolute CVD Risk\/Benefit Calculator<\/a>: An interactive and individualized cardiovascular risk calculator which provides an absolute estimate (%) of a person\u2019s chance of having a cardiovascular event over a specific period of time and an idea of the potential benefit and harms of treatment. The top three risk calculators are presented: Framingham, QRISK2, and ASCVD<\/li>\r\n \t<li><a href=\"https:\/\/www.youtube.com\/user\/jmccorma1234\" target=\"_blank\" rel=\"noopener noreferrer\">Educational Music Videos<\/a>: One of us (someone with obviously too much time on their hands) uses popular music to get across the concepts of shared decision making, critical appraisal, CVD risk numbers, polypharmacy, nutrition, choosing wisely, and overdiagnosis \u2013 nine videos in total.<\/li>\r\n \t<li><a href=\"https:\/\/itunes.apple.com\/ca\/book\/how-to-critically-appraise\/id524600667?mt=11\" target=\"_blank\" rel=\"noopener noreferrer\">How To Critically Appraise an RCT in 10 minutes<\/a>: A free interactive iBook that describes the steps involved in doing a quick but fairly thorough critical appraisal of an RCT.<\/li>\r\n<\/ul>\r\nMany clinicians find incorporating evidence into their practice a daunting task. However, there are many groups and resources available for busy clinicians that provide useful evidence summaries and synopses. Armed with this, and a basic understanding of a few evidence principles, evidence-based practice is achievable for everyone <span style=\"font-weight: 400;\">\u2013 <\/span>and can actually be empowering and fun!\r\n\r\n<strong>Authors: James McCormack and Mike Allan<\/strong>\r\n\r\n<em><strong>James McCormack<\/strong> is pharmacist and professor at the Faculty of Pharmaceutical Sciences at the University of British Columbia, and works on translating and disseminating knowledge in marginally clever and innovative ways.<\/em>\r\n<em><strong>Mike Allan<\/strong> is a family physician, professor, and Director of EBM in the Department of Family Medicine in the University of Alberta. With the Alberta College of Family Physicians he works on a number of evidence and knowledge translation projects.<\/em>","image":null,"qr_image":null,"circular_image":null,"button_text":"Read more","button_url":"https:\/\/bestpractice.bmj.com\/info\/us\/evidence\/ebm-toolbox\/bibliography\/","button2_text":"","button2_url":"","video_embed":"","quote":"","quote_author":"","author_job_title":"","feature_iconsimages":null,"bullets":"none","bullet_text":null,"expiration_date":null,"review_type":"normal","reviews":null,"feature_image_cards":null,"feature_icon_cards":null,"podcast_date":null,"podcast_title":"","podcast_text":"","podcast_embed_script":"","campaign_advert_link":"","monthly":{"show_monthly_tab":false,"strikethrough_price":"","price_text":"","per_month_text":"","vat_text":"","subscribe_button_text":"","subscribe_button_link":""},"annual":{"show_annual_tab":false,"packages":null,"default_price":"","default_strikethrough_price":"","default_per_year_text":"","vat_text":"","subscribe_button_text":"","subscribe_button_link":""},"advisory_panel":null,"article_list_fields":null,"subscription_tab_main_heading":"","subscription_tabs":null,"accordion_for_page":null,"embed_code":"","table_structure":null,"column_two_text":""},{"choose_component":"bulletList","hide":"","logged_in":"","logged_out":"","grey_background":[],"background_color":"","background_image":null,"title_text_color":"","title":"Related 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href=\"https:\/\/bestpractice.bmj.com\/info\/us\/evidence\/discuss-ebm\/promoting-informed-healthcare-choices-by-helping-people-assess-treatment-claims\/\">Promoting informed healthcare choices by helping people assess treatment claims<\/a>","bullet_icon_url":""},{"text_data":"<a href=\"https:\/\/bestpractice.bmj.com\/info\/us\/evidence\/discuss-ebm\/the-blind-leading-the-blind-in-the-land-of-risk-communication\/\">The blind leading the blind in the land of risk communication<\/a>","bullet_icon_url":""},{"text_data":"<a href=\"https:\/\/bestpractice.bmj.com\/info\/us\/evidence\/discuss-ebm\/transforming-the-communication-of-evidence-for-better-health\/\">Transforming the communication of evidence for better health<\/a>","bullet_icon_url":""},{"text_data":"<a href=\"https:\/\/bestpractice.bmj.com\/info\/us\/evidence\/discuss-ebm\/clinical-search-big-data-and-the-hunt-for-meaning\/\">Clinical search, big data, and the hunt for meaning<\/a>","bullet_icon_url":""},{"text_data":"<a 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medicine?<\/a>","bullet_icon_url":""}],"expiration_date":null,"review_type":"normal","reviews":null,"feature_image_cards":null,"feature_icon_cards":null,"podcast_date":null,"podcast_title":"","podcast_text":"","podcast_embed_script":"","campaign_advert_link":"","monthly":{"show_monthly_tab":false,"strikethrough_price":"","price_text":"","per_month_text":"","vat_text":"","subscribe_button_text":"","subscribe_button_link":""},"annual":{"show_annual_tab":false,"packages":null,"default_price":"","default_strikethrough_price":"","default_per_year_text":"","vat_text":"","subscribe_button_text":"","subscribe_button_link":""},"advisory_panel":null,"article_list_fields":null,"subscription_tab_main_heading":"","subscription_tabs":null,"accordion_for_page":null,"embed_code":"","table_structure":null,"column_two_text":""},{"choose_component":"generic","hide":["yes"],"logged_in":"","logged_out":"","grey_background":"","background_color":"","background_image":null,"title_text_color":"","title":"Log 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Toolkit Home","sticky_cta_link":"https:\/\/bestpractice.bmj.com\/info\/us\/evidence","display_content_search":false,"seo_schema":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discussing the practice of EBM and shared decision making.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/bestpractice.bmj.com\/info\/us\/evidence\/discuss-ebm\/simply-making-evidence-simple\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<script type=\"application\/ld+json\" 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